Science & Technology

Seeing the electronic media and mobile communication outburst in the recent years, different segments of these industries are adopting new competitive means and ways to reach the population of one hundred and eighty million across Pakistan. Observing this success of Electronic media channels and Mobile communication spanning over the last ten years, there exists an immense need for the amalgamation of these two mediums to serve the conventional purpose of approaching viewers and users but in a different manner. This 2 in 1 approach can be used not only to enhance the viewership but also to look for a greater and lucrative market share, outperforming others in the race, if any. Mobile TV initiative is an opportunity of gearing both of the industries into a new and better direction.
Mobile TV can play a huge role to approach the viewers with a new mode whilst bettering its market share. More viewership means penetration into a bigger market with the lower Advertising cost i.e. Cost permille (CPM) or the cost ‰ and cost per thousand (CPT). Benefits of using of Mobile TV are twofold; it keeps the viewers attached to your channel 24, 7 which in turn will grab more business by more and more clients turning towards your channel for buying time for their advertisement. Secondly, this value added services’ is substantially low cost. 
In a recent survey shows 90 million mobile users in Pakistan, exposing to such level of consumer numbers is tiresome and requires a handful amount of resources i.e. Financial, Human and Equipments. Companies specializing in satellite communication, content management or aggregators can tap on MVNOs model to win such a magnanimous opportunity.  With the smartphone penetration data unavailable relaying on experts view is useful. “Yes, we have certainly seen big demand for smartphones in the higher end of the market”   Manager in Telenor, Pakistan.  
Regulatory authority, PEMRA, Pakistan Electronic Media Regulatory Authority is welcoming and instrumental in launching any new ideas within electronic media. The huge success of the electronic media goes to PEMRA’s pocket. PEMRA, with few exceptions, has provided easy entry to MVNOs, Cable operators, Satellite operators and Broadcasters in this market.
With all this; easy entry, low cost, no competitors, any company initiating to this venture will make huge success.